I was part of a very interesting chat on twitter on how to find funding for user groups and SQL Saturdays. The conversation was initiated by Brent Ozar with an RT of Andy Warren’s blog post stating that running chapters is a lot of hard work. It was followed up with an active discussion on funding and how to find more funding to support chapters, particularly smaller ones. Those who participated include – Brent Ozar, Grant Fritchey, Kendal Van Dyke and Andy Warren. Matt Velic and me added our thoughts also. Following are some interesting observations.
On funding for small groups:
Me: ‘Funding for small groups has become inconsistent after UGSS and Idera pulled out of consistently sponsoring.’
Kendal: ‘Ideally that’s where SQLSaturday activities can help fund the group for the year.’
Matt: ‘SQL Sat would have to charge a fair amount to fund for a whole year’.
Brent: ‘Charge $25 for SQLSaturday,still the deal of the century’.
Andy:’Hard to justify cost/effort/reward for small groups if you’re a sponsor. Have to find ways to change that’.
Kendal: ‘Having a marketing plan, good look/feel, consistent messaging – all help bring in more sponsors.’
Grant:’ Fact is, small UGs suffer. I know. Trick is, minimize your needs, don’t emulate big groups.’
On topics and speakers:
The topic deviated to if or finding big-name speakers was important or as important as topics. I spoke to my experience that big names draw big crowds – at user groups or sql Saturdays. Others chimed in as below.
Brent:There’s less of a “celebrity” factor in the SQL community than folks think.For most attendees, local presenters *are* stars.
Andy: ‘Topic matters as much, or more.’
Grant : ‘ Another vote for more. Topic wins huge. I’m seeing that more & more.’
Grant: ”Fight like heck to get big name speakers, even if it’s just remote.’
On drawing bigger crowds of people :
We had some debates on quality versus quantity of people. Charging a fee might mean fewer people but draw those who are really interested.
Brent – ‘Vendors want quality too, not just quantity’.
Grant – ‘Speaking as a vendor, we want quality, but let’s face it, quantity has a quality of it’s own.’
Everyone agreed that Andy had done a great job with Orlando SQL Saturday and also with blogging consistently on these issues. We look forward to more posts and guidance from him (with other thoughts and ideas also). as we move forward into the next year.